Clay mascot launch reel

by PopCraft · v1 · updated Oct 4, 2026

A 15-second stop-motion launch reel modelled in clay: the mascot drops onto a table-top set and squashes in the first quarter second, then builds the product out of plasticine, four habit bricks landing on the beat into a tower, with burned-in captions and the offer at the end — in held poses, with thumbprints, cut to bright electric keys (made by PopCraft, CC0). 9:16 with 1:1 and 4:5 cuts