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★ EXTRA! EXTRA! ★

PRESS
KIT!

Everything you need to write about PopCraft: logos, colors, fonts, facts and the official boilerplate. Need something else? Email press@popcraft.app.

GRAB IT ALL

THE WHOLE KIT

Every wordmark and icon in SVG and high-resolution PNG, plus this page as a PDF brand guide, in one zip.

⬇ DOWNLOAD PRESS KIT (ZIP)
LOGOS

LOGOS & ICON

Primary Wordmark
Primary Wordmark

Ink on transparent. Use on white, Pop Yellow and other light backgrounds.

Wordmark · White
Wordmark · White

For dark backgrounds and dark photography.

Wordmark · Yellow
Wordmark · Yellow

Pop Yellow on ink — the house pairing.

Pop Mark
Pop Mark

The pop. Use where the wordmark would be too small. Square, full-bleed yellow.

App Icon
App Icon

The same mark as a rounded square, for app listings and avatars. This is the desktop app's icon.

Logo do's and don'ts

  • Do give the logo breathing room — at least the height of the "P" on every side.
  • Do use the single-color versions on busy photography.
  • Don't stretch, rotate, recolor, or add effects (yes, even more halftones).
  • Don't set "PopCraft" in the logo style inside running text — write it as plain text: PopCraft.
COLOR

BRAND COLORS

Pop Yellow
#FFED00
Primary. Backgrounds, highlights.
Hot Magenta
#EC008C
Accent. Calls to action, drops.
Comic Cyan
#00AEEF
Secondary. Panels, links.
Ink
#231F20
Outlines, text, shadows.
TYPE

TYPOGRAPHY

Aa Bb Cc
ABCDEFGHIJKLM 0123456789 !?&
Bangers
Headlines, buttons, sound effects. Always uppercase. Free on Google Fonts.
Aa Bb Cc
ABCDEFGHIJKLM 0123456789 !?&
Nunito
Body copy and UI text, weights 600–900. Free on Google Fonts.
FACT SHEET

THE QUICK FACTS

CompanyPopCraft
Founded2023
FounderSpace Devin
TeamOne person and one dog (Cozmoo, morale)
HeadquartersRemote-first
ProductA WebGPU design tool for vector design, raster painting, pixel art, prototyping and whiteboarding in one canvas
PlatformsWeb (Chrome, Edge, Safari) and a macOS desktop app
PricingFree plan; Creator $12/mo ($9 billed yearly); Studio $39/mo ($29 billed yearly)
Websitepopcraft.app
Press contactpress@popcraft.app
COPY & PASTE

BOILERPLATE

Short (25 words)

PopCraft is a browser-based design tool that puts vector design, painting, pixel art and whiteboarding on one real-time, multiplayer WebGPU canvas.

Long (100 words)

PopCraft is a design tool for people who don't want to pick a lane. Built on WebGPU, it brings vector UI design, pressure-sensitive raster painting, a full pixel-art and sprite-animation studio, interactive prototypes and collaborative whiteboards into a single canvas that runs in the browser and on desktop. Teams edit together in real time with live cursors, comments and version history, and extend the editor with plugins, interactive widgets and a public REST API. PopCraft is built by a single founder, and is aimed at independent artists, game developers and product teams who want their tools to be as bold as their work.