Spring bloom backlog reel

by PopCraft · v1 · updated Oct 4, 2026

A 15-second spring campaign reel for a SaaS that tidies a backlog: “Spring clean your backlog.” in the first half second over a cut-paper bed seen in section, then a time-lapse on the beat — each bulb puts up a stem, unfurls its leaves and opens its head between staked seed packets that name what the product does — with the story in burned-in captions on a plant label and a spring offer on a button. Petals drift, the paper sun turns, a worm works. Cut to a fingerpicked guitar (made by PopCraft, CC0). 9:16 with 1:1 and 4:5 cuts