1200 × 628 and 1200 × 1200, with 4:5 and LinkedIn cuts: the band, the tour, the presale date and code, a button and the first six dates. For the promoter's ad account.
TOUR
SEASON!
Ten arena dates, two added nights, one sold-out Glasgow and a ticket page that has to keep up. Here is a whole tour campaign made in PopCraft, from the announcement reel to the poster taped to the venue door.
The Halcyon Wreck announcement reel in Animate, zoomed on its 9:16 frame. Space plays it: the band's name is sprayed through a stencil on the first beat, then the arena dates are slapped down on strips of console tape, one city a beat.
ENCORE!
THE GIG
Meet the Weatherproof tour
Say you manage Halcyon Wreck, an arena rock band. (They are made up. They are one of the three acts our tour templates are drawn for.) The Weatherproof tour gets announced on a Tuesday in February. By that morning you need a page people can buy from, a reel for the band's socials, a date list for the feed, ads for the promoter, an email for the fan club and, eventually, a poster for every venue's door.
Then the tour starts moving. Glasgow sells out in an hour. Manchester adds a second night. Cologne has a hundred tickets left and the promoter wants a story about it today. Every one of those changes touches four files, and in the old setup each file lived in a different app, with a different freelancer, on a different day rate.
This page follows that tour from blank file to the last encore. Everything named is a real template you can open now.
3
tour suites: airmail, hall, flight case
8
files per act, page to email
16s
announcement reel, with music
0
tickets sold by PopCraft. Honest!
THE RUN OF SHOW
From announcement to last tickets
A tour campaign is not one launch. It is a slow drip of small updates, city by city. Here is the order the files go out in.
- 01Week 1
Pick a look
Three tours ship as template suites: June Halloran's small rooms as airmail, Tidewater in Concert as a concert hall, Halcyon Wreck's arenas on a flight case. Pick the one closest to your act. - 02Week 1
Make it yours
A brand kit swaps the act's name, colours, fonts and logo across the files that use those slots. Then rewrite the dates: they are ordinary text in ordinary rows. - 03Week 2
The ticket page
The landing page has every night with its room and a status, a presale sign-up, packages, questions and a footer. Publish it at its own address. - 04Week 2
The announcement
The reel, the date list post, the email header and the display ads go out the morning the tour is announced. - 05Week 3+
City by city
An on-sale story for each city as its tickets go live, with the countdown ticking. Duplicate, change the city, export. - 06Show week
Last tickets
The last-tickets story says what is honestly left. Stamp SOLD OUT on the date list, publish the page again.
DAY ONE
The announcement reel
Sixteen seconds, drawn as the lid of a flight case. The band's name is sprayed through a stencil on the first beat, the dates slap down on strips of console tape one city a beat, SOLD OUT blocks get sprayed across three nights, two fluorescent NEW DATE strips arrive, and the fan-club presale laminate shows its date and code.
It comes with fuzz-guitar music and burned-in captions, because most people watch with the sound off. There is a 9:16 story, a square, a portrait and a 16:9 cut in the same file. Change the dates once, in the story, and copy the rows to the other sizes.
The Halcyon Wreck announcement reel in Animate, zoomed on its 9:16 frame. Space plays it: the band's name is sprayed through a stencil on the first beat, then the arena dates are slapped down on strips of console tape, one city a beat.
THE FEED
A date list that stamps itself
The date list post is for June Halloran's small-rooms tour, drawn as airmail. Ten nights land as postmarks in date order, red SOLD OUT rubber stamps come down on four, and two added nights arrive with mustard postage stamps. Then the marks lift and it loops.
It is nine seconds, square, with 4:5 and 9:16 cuts. The stamps are layers with keyframes, so when Galway sells out you drag a stamp onto Galway. That is the whole job. If you have never keyed anything, Motion studio shows the basics in a few clips.
The June Halloran date list post in Animate, zoomed on its square frame. Space plays it: ten nights land as airmail postmarks in date order, red SOLD OUT stamps come down on four and two added nights arrive with mustard postage stamps.
THE TOUR VAN WHITEBOARD
What each night needs
Every city wants something slightly different. This is the list we taped to the dashboard. Every item on it is a duplicate of a template frame with a city and a date changed.
HALCYON WRECK
WEATHERPROOF TOUR · WHAT EACH NIGHT NEEDS
- 1Glasgow
Date list post, stampedSOLD OUT - 2Manchester
Second night: a NEW DATE stripNEW DATE - 3Birmingham
City on-sale storyLAST FEW - 4London
Last-tickets storySOLD OUT - 5Amsterdam
Display ad, square cutON SALE - 6Cologne
Display ad, LinkedIn cutLAST FEW - 7Paris
Story with a ticking countdownON SALE
ENCORE: THE POSTER FOR THE MERCH STAND
CITY BY CITY
An on-sale story for every city
When tickets for one city go live, that city gets its own story. The Tidewater in Concert one is drawn as a concert hall: the film's screen with a turning lighthouse beam, Vienna's added Sunday matinée with a gold ADDED tab, the sold-out Saturday stamped by the hall librarian, and a countdown to the on-sale in three engraved boxes whose seconds tick.
Ten seconds, 9:16 with square and portrait cuts. Duplicate the frame, change Vienna to Prague, change the date, export. Your tenth city takes about as long as your second.
The Tidewater in Concert city on-sale story in Animate, zoomed on its 9:16 frame. Space plays it: the lighthouse beam turns on the film's screen, the added matinée gets its gold ADDED tab, the sold-out night its stamp, and the countdown to the on-sale ticks.
THE TICKET PAGE
A page the tour can live on
Every act has a Tour tickets landing page. June Halloran's is a sheet of writing paper inside an airmail border, a line in her hand, and the first nights landing as postmarks. Under it: every night with its room, seats and a status chip (on sale, few left, sold out, new date, join waitlist), leg 2, a presale sign-up beside an envelope, three packages, the questions and a footer. It is laid out for desktop, laptop, tablet and phone.
Click Publish and it is online at its own address. When a night sells out, change its chip and Publish again; each publish is a version you can roll back to. Want it on your own domain or in your own repo instead? Publish a website covers versions, GitHub and Vercel.
The website template in the editor, signed in. The Publish button in the top bar opens the Publish dialog. An address is typed, Publish is clicked, the files upload, and the dialog shows the site's link with Version 1 marked Live. The published site is then opened on its own: the landing page shows, and clicking Pricing in its navigation goes to the pricing page.
The website template on the canvas. From the ⋯ menu, Web preview docks the page beside the canvas as a real website. The screen picker goes to another of the site's pages, and the width picker narrows the window to a phone's, where the page reflows.
THE PRESALE LIST
Collect the fan club's emails
The presale sign-up on the page is drawn: a field and a button that look right but do nothing yet. Make them real in the Design panel's Web section: the frame around them becomes a Form, the field a Text field named email, the button a Button. Then attach a Neon or Supabase database when you publish, and every sign-up is kept there for you to read or export.
What PopCraft does not do: email the presale codes. Take the list to your mailing tool or your ticketing provider's presale feature, which is what makes a code actually unlock tickets. The Tour tickets email header is ready for that email: a 600 × 300 GIF with the presale date and code on the first frame, so it still reads in an inbox that never plays the animation.
THE REST OF THE MERCH TABLE
Everything else in the suite
LAST TICKETS
HURRY!An eight-second 9:16 story with the nights still open, saying honestly what is left: under 40 seats, balcony only, returns only. Full rooms become a row of stamps.
TICKET APP
BEEP!Two phone screens, the ticket in a wallet and the presale code, wired as a prototype. A mock-up for your partner, not an app in a store.
EVENT POSTER
SLAP!An 18 × 24 print poster: a headline block, detail lines as components and an accent footer band. Print it from ⌘P.
HANDBILL
FLYER!A small flyer at A5 and A6, for the merch table, the record shop counter and every lamp post that allows it.
AUDIOGRAM
ON AIR!Did the singer go on a podcast to plug the tour? The Podcast audiogram turns a clip into a square or story post with a live waveform.
MAKE IT LOUD
Visuals that move to the music
Between announcements you need something to post that isn't another date list. The music templates take a track and follow it. The Indie spectrum poster is a 4:5 gig poster whose cover art spins on a kaleidoscope disc opened up by the mids. The Lo-fi loop visualizer, Synthwave tunnel visualizer, EDM drop teaser and Hip-hop lyric video do the same for other moods. Drop in the single, export an MP4, post it the day it comes out.
The Lo-fi loop visualizer in Animate, its background layer (Liquid ink) selected. In the Design panel its fill opens; under Audio visualizers Kaleidoscope is picked and the background becomes a turning kaleidoscope. Space plays the track: the pattern zooms with the mids and brightens with the level.
A logo reveal in Animate. The download button in the transport bar opens Export animation. MP4 shows frame rate, range, resolution and quality with a summary of the size; GIF switches to palette, dither and loop settings; Lottie lists what the file can carry. The frame rate is set to 120 fps for MP4.
THE OLD WAY
Six apps and a freelancer per city
| THE OLD WAY | IN POPCRAFT |
|---|---|
| A website builder for the ticket page | The landing page template, published from the same file |
| A motion freelancer for every new city | Duplicate the city story, change the words, export |
| Redo the date graphic when a night sells out | Drag the SOLD OUT stamp. It is a layer. |
| Ads resized by hand for each placement | One ad set with 1200 × 628, square, 4:5 and LinkedIn cuts |
| A separate print designer for the poster | The Event poster and the Handbill, printed from ⌘P |
| A ticket seller for the tickets | Still a ticket seller for the tickets. We just link to it. |
FROM ZERO
Your tour in six moves
- 1
Open the suite
Click New file and search tour tickets. Each act has a landing page, a ticket app, a reel, a date list post, a city story, a last-tickets story, display ads and an email header. - 2
Swap in your act
Apply a brand kit for the name, colours and fonts, then edit the dates. The date rows are text, not a picture of text. - 3
Point the buttons at your seller
Give each Tickets button a link to your ticketing provider's page for that night, in the Design panel's Web section. See Link. - 4
Publish the page
Click Publish, type an address, and the page is online. Change a night to SOLD OUT and publish again. - 5
Export the socials
Each motion file has its story, square and portrait sizes. Export MP4 for stories and reels, GIF for the email header. See Motion studio. - 6
Print the poster
Open the Event poster (18 × 24) or the Handbill (A5 and A6), press ⌘P, keep Full bleed on. See Print & PDF.
SOUNDCHECK
Open the flight case
In PopCraft, click New file and search for Halcyon Wreck, June Halloran or Tidewater. Open the reel, press Space, and watch your tour get announced. Then change the name.
ASKED & ANSWERED
Questions, answered
Can I sell tickets with PopCraft?
No. PopCraft does not sell tickets or take payments. It makes the page, the ads, the stories and the posters that send people to your ticketing provider. Each night's Tickets button can link to that provider's page for the night, and the published page opens it.
Is the ticket app a real app?
It is a prototype: two phone screens, the ticket in a wallet and the presale code, wired so a tap on the ticket goes to the code. It is for showing your team or your ticketing partner what the experience should be. The QR block is a drawn pattern, not a scannable ticket.
Does the presale sign-up on the page work?
As the template ships, it is a drawn field and button. Mark them as a form in the Design panel's Web section and attach a Neon or Supabase database when you publish, and the emails people send are kept in that database, where you can read them. PopCraft does not email presale codes for you.
What does the date list do when a show sells out?
It is a motion post, so the SOLD OUT stamps and the NEW DATE strips are layers with their own keys. Move a stamp to the night that sold out, export again, post again.
What size is the poster?
The Event poster template is 18 × 24, with a headline block, detail lines as components and a footer band. The Handbill is a small flyer at A5 and A6. Press ⌘P to print it, with Full bleed on and crop marks if your printer trims.
Can my band's music play in the reel?
The tour reels come with their own music. You can drop your own track onto an audio lane instead. The music visualizer templates, like the Lo-fi loop visualizer and the Indie spectrum poster, move to whatever track you give them.
THE MANUAL, FOR THE DETAILS
KEEP EXPLORING
Goes great with
ENCORE! YOUR TURN.
Tour flyers, a tour landing page and ads for every city. Free to start, in your browser or on your Mac.